Healthcare Marketing

25 years experience with dozens healthcare systems, single hospitals and healthcare businesses.

What do you need done:

Strengthen your healthcare brand?
Build patient volume?
Get traction for your healthcare start-up?
Introduce a new healthcare service line?
Attract attention from referring physicians?
Better communicate with payers?

We have experience with over a dozen healthcare systems (community hospitals to Academic Medical Centers) and more than 30 individual hospitals.

Outside of hospitals, we have experience working with specialty treatment centers, practice management groups, healthcare technology companies and healthcare payers. We’ve also helped healthcare start-ups get going.

About the only thing we can’t do is recite all the DRG codes.

Kevin and his team were so great to work with and always delivered strategic, creative, smart ideas and solutions.

—Marilyn Gerry, Former Service Line Marketing Director, HCA Gulf Coast

Some of our relationships are ongoing, others bring us in for specific assignments. Our experience includes:

Hospitals and Health Systems
HCA – Gulf Coast Division – service line retail
Jordan Valley Community Hospital – introduction of new service line
Monroe Carrell Children’s Hospital at Vanderbilt University Medical Center – build brand
Saint Clare’s Health Services – brand makeover following merger
Saint Thomas Health Services – agency of record
Vanderbilt University Medical Center – service line awareness; volume building
Rivendell Behavioral Health Hospitals – brand building
Wake Forest Baptist Medical Center – service line brand building

Healthcare Businesses and Specialized Care Providers
Alliance Healthcare – strategy, brand focus, patient volume
Cogent Hospitalist Recruitment – branding, website
Florida Cancer Specialists – strategy
DigiChart (OB/Gyn EMR/EHR) – strategy, advertising
HDIS Diabetes Products – TV direct response building patient volume
m2g (Physician-owned pharmacy and patient compliance) – brand start-up
Pivot Healthcare (Physician management) – brand focus, website, advertising
TruLife Care Diabetes Management – brand start-up, message strategy, copy, website

Payers
Cigna-Healthspring Medicare Health Plans – sales program to C-level executives and sales training
Signature Health – PPO in Middle Tennessee; business to business marketing
The Harvard Group – helped bring to market a number of MCO products
Vanderbilt Health Plans – brand start-up for MCO; consumer volume; traditional and Medicare products

Find out what we think healthcare marketing is doing wrong by reading our take on the subject.

See our non-healthcare clients.